THE BRIEF
Ads Reality, a tech platform redefining reality and enhancing the customer experience with Augmented Reality (AR) technologies, tasked Boombox with working on an evolution of its current brand, establishing a fresh new identity for 3 additional sub brands and designing a new and dynamic website to align with their new image. The goal was to revitalise the overall identity and create strong connections with the sub brands to support future expansion, bringing their identity in line with their innovative mindset.
WHAT WE DELIVERED
The sub brands needed to sit cohesively with the Ads Reality identity while having their own distinguished feel. We devised a series of icons and graphics based on shapes and positioned these on a grid system so the shapes could pop off the grid when used with AR. This enabled the user to step into the brand, feeling and experiencing it in a powerful way. We also crafted extensive brand guidelines, presentation design, OOH advertising and a 49 page website design, tailoring the content to user personas and industries.
